Founded in April 2018 by Mrs. Supriya Sampath, Ketan Diamonds is an online division of Rushabh Jewellers based in Bangalore. Rushabh Jewellers came into existence in 2015 as the rebranded version of it’s originally founded store in 1994. Ketan Diamonds has wide range of finest jewellery collection comprising of diamond jewellery, gold jewellery and gold coins
With an underlying philosophy of 3P’s - Pure, Perfect and precious Ketan Diamonds, envisions to be one of the leading and most trusted online diamond jewellery portal in the country. At present the company has offices in Mumbai and Bangalore with delivery reachability across India.
Mrs.Supriya Sampath - Founder and CEO, Ketan Diamonds
Mrs. Surpiya Sampath the visionary women behind Ketan Diamonds is a simple, sober and sincere homemaker who has turned into an entrepreneur. Supriya hails from a jain family which was into hardware business from Kolar. She was brought up in a business family therefore, unknowingly had subconsciously imbibed a lot of business sense and secret trades to run a business in her. Further her education in commerce stream helped her to understand the profit making statistics and the role of accountancy.
At a tender age of 20 she got married to Mr. Sampath Raj and started her family life. She started assisting her husband in their jewellery store which only sold gold products those days. Supriya has immense fondness towards diamonds since childhood it was her favourite gem. Considering her interest in diamonds and her eye for identifying good designs they added diamond vertical into their business. She helmed this vertical by bringing in latest as well ethnic designs and putting together a unique collection of diamond jewellery. It was liked and appreciated by many of their customers and sale of diamond jewellery started soaring.
Supriya’s love for diamonds gradually turned into her passion and she started learning and reading more and more to increase her knowledge about diamonds and finally she mastered the 4’C of diamond.
However, over a period time after making repeated purchase, she noticed that many diamond merchants were taking undue advantage of customer’s ignorance by selling them low quality diamonds for a higher price. She realised that trading diamond jewellery in the market was not easy as there was no proper buy back policies in the market for reselling of diamond jewellery which led to loss of money for customers.
She felt transparency in the business was much required and authentication certificates should be provided for every diamond purchased. Also, she started educating and spreading awareness about quality and pricing of diamonds amongst customers.
After over a decade of work in diamond business, she felt its important to keep pace with the changing times and brought up the idea of starting an e-commerce jewellery store to cater to the internet savvy jewellery buyers of today’s digital era. She wanted to provide a platform to people to buy diamond jewellery with trust and also help them by sharing her knowledge and experiences. This is how Ketan Diamonds was formed. ‘Ketan’ stands for ultimate purity and its is also her son’s name which reflects a mother’s love for son which is pure and unconditional.
Though, there are many such players in the market, yet Surpiya feels with its unique proposition and the eternal purity of diamonds, Ketan diamonds will outshine others and will make it stand out in the market.